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Adobe Analytics

First, you need to know your audience. Really know them. Adobe Analytics is the leading analytics and measurement tool that guides you beyond data to insights you can act on. It’s more than simple web analytics, it’s customer intelligence.


Turn insights into results

Bring all of your marketing data together to help deliver more personalized experiences, drive smarter ad spend and monetize.




Maximize mobile

Get dashboards and reports – built for mobile marketers - and also integrate app data with your broader marketing metrics.


Find new opportunities

As your web analytics needs grow, combine Analytics with 360-degree customer views, powerful predictive models & cross-channel attribution.


We’re a Leader in Customer Analytics Solutions.


Adobe received the highest score possible in 20 criteria, including action and usability. See why Forrester named Adobe as a Leader in The Forrester Wave'", Customer Analytics Solutions, Q2 2018.

Adobe Analytics achieves a 224% ROI.

According to Forrester, Adobe Analytics offers you the chance to get triple-digit ROI.

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