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Adobe Target

Making every experience relevant and personal is the sign of an experience business. Adobe Target is a personalization engine that lets you test and optimize with machine learning across mobile apps and the web.

If you test, you can’t fail

With a simple interface and access to best practices, you can quickly create A/B tests and confidently target content.


Use automation to get personal

AI-powered automation is an easy way to personalize customer interactions in real time.


Find the individual

Get the whole optimization engine with Adobe Target and become the customer experience management expert.


We’re a Leader in Experience Optimization Platforms.

Adobe stands alone as the Leader in experience optimization platforms. Exceptional customer experiences require exceptional tools. Read more in the report The Forrester Wave™: Experience Optimization Platforms, Q2 2018.

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